FeelSafeHub Book a call
Performance coaching & workplace wellbeing

Prevention before the breaking point

I work with leaders and small teams on how they perform under sustained pressure, in person and online. And I built a daily protocol so whole companies can keep that work going between sessions.

Work with me See the platform
Available in the following languages: EnglishSrpski / Hrvatski / Bosanski / Crnogorski
Six breaths a minute
Two ways to work together

Direct work when it matters, a daily habit for the rest of the year

Coaching changes how a leader or a team handles pressure. The platform makes sure the change survives the week after the session. Most companies start with one and add the other.

Leaders · Teams up to 10 · Individuals

Performance coaching

Live work with me, online or in person at your office, on the physiology and psychology of performing under load.

  • One to one coaching for founders, executives and specialists
  • Team sessions capped at ten people, so nobody hides
  • Half day and full day intensives, in person
  • Sessions in English, or Serbian, Croatian, Bosnian and Montenegrin
How the work goes
Companies, 10 to 300 people

The FeelSafeHub app

A five minute daily protocol for the whole company, private by design, with aggregated insight for HR.

  • Six guided steps, done in five minutes a day
  • HR sees participation and trends, never an individual answer
  • Monthly live group session, unlocked by the team's own practice
  • English and ex-Yugoslav languages, EU hosted, GDPR by architecture
What the platform does
Philosophy

Performance is physiology first, mindset second

People rarely break because they are weak. They break because nobody taught them what recovery is supposed to look like.

Most coaching starts with goals, beliefs and habits. I start one level below that, with the nervous system. If your body has been in threat mode since March, no amount of insight, planning or discipline holds. Regulation is not the soft part of the work. It is the part everything else stands on.

From there the work is practical: how you make decisions when you are depleted, what you do in the twenty minutes before a difficult conversation, where your attention goes when the day falls apart, and what you have quietly stopped doing that used to keep you steady.

I do not pathologise ambition and I do not ask anyone to want less. The point is not to remove pressure. It is to build the capacity to carry it, and to recognise the signal that says stop, early enough that stopping is still a choice.

This is prevention and performance work. It is confidential, it is structured, and it ends with something you can actually do on a Tuesday.

Approach

How a piece of work is built

The same five movements, whether it is one leader over three months or a team of eight in a single day.

i

Where the pressure actually sits

A structured intake: workload, sleep, recovery, conflict, meaning. Often the presenting problem is not the load bearing one.

ii

Regulation you can measure

Coherent breathing and HeartMath based practices, with live feedback where we have it. You leave the first session already able to change your state on demand.

iii

Reading your own patterns

Thought, body sensation, emotion. Learning to notice the early signals in yourself, and in a team session, in each other.

iv

Applied under real load

We take it into the actual situations: the decisions, the escalations, the conversations you have been postponing, the boundaries that keep collapsing.

v

What holds after I leave

A short daily practice, and a review point. This is where the platform does the quiet work between sessions, if the company uses it.

Formats

Online, or in the room with you

In person across Bratislava, Vienna and Belgrade, or at your offices anywhere in Europe. Online everywhere else.

Individual

One to one coaching

For founders, executives and specialists carrying decisions that other people feel. Single sessions, or a three month arc when something needs to actually change.

60 minutes per session
Online, or in person Single session or 8 session programme
Team, max 10

Team intensive

One team, one room, ten people at most. We work on the shared load: how this team recovers, how it handles conflict, and what it has been avoiding.

Half day, 3h · Full day, 6h
In person, at your office or offsite Or four online sessions of 90 minutes
Leadership

Leaders' group

For a leadership team that has to model something it was never taught. Regulation, difficult conversations, and how pressure travels downward through a company.

Four sessions of 90 minutes
Online or in person Optional platform rollout after
Background
Milica Krstić

Milica Krstić

Wellbeing strategist, performance coach and researcher
  • Wellbeing strategist I design prevention systems for companies, not one off workshops. The daily protocol, the escalation points, and what happens when a team is quietly overloaded.
  • Performance coach Live work with founders, executives and teams on how they hold up under sustained pressure, and how they recover.
  • Researcher Ongoing research into burnout prevention and what actually changes behaviour at work. My background is in psychology, and it stays underneath the work rather than on top of it.
  • Certified HeartMath practitioner Heart rate variability and coherence training, applied to decision making under pressure.
  • Forbes 30 Under 30, Social Impact Recognised for work on mental health at scale.

Most of what I know came from sitting with people who had already burned out, and hearing the same sentence over and over: I saw it coming and I kept going.

That is the moment I build everything around. Not the recovery, which is slow and expensive and never quite complete, but the year before it, when the signals are already there and nobody has been taught to read them.

I work in English and in the ex-Yugoslav languages, and I am based in Bratislava. I travel for in person work.

Learn more about my workResearch, speaking, and the rest of what I do outside FeelSafeHub.

Clients

What the work has felt like from the other side

She helped me see things I had not been fully aware of, and gave me practical ways to manage stress and approach challenges differently. I would recommend her to anyone looking to improve their performance and mindset.
Alex Stojanovic
Fractional CFO, working with SaaS founders
She has a very caring but firm approach and keeps you accountable for your goals. As a coach myself, it was warming to know there are people like Milica helping others become their best selves.
Vic Akosile
Head of AI Transformation & People Strategy, Cloudflare
Through one to one coaching, Milica gives you both the space and the tools to untangle and truly reflect on your thoughts, desires and goals, and the confidence to put them into practice.
Sharon Callcut
Sustainable Business Consultant & Executive Coach
Insightful, patient and compassionate. She was transformational to my mindset, and more than a year after our sessions ended, I still use her methods daily.
Sarah Ellen Brown
Graphic Designer & Art Director
Present and emphatic. She listened closely and filled in the gaps with useful insight exactly where I needed it. I highly recommend her.
John Cumbers
Founder & CEO, SynBioBeta
More recommendations, the research behind the work, and speaking are on Milica's own site.
milicakrstic.com
The platform

Five minutes a day, the whole team, together

Coaching reaches the people in the room. The app reaches everyone else, every working day, before anything has gone wrong. Six guided steps, done in five minutes, on any device.

01
Breathing
2 min
02
Body
30 sec
03
Emotion
30 sec
04
Thought
1 min
05
Purpose
30 sec
06
Gratitude
30 sec
HR never sees an individual answer. Not the notes, not the emotions, not who skipped yesterday. Only participation and team level trends, and only above a minimum group size. This is enforced in the database, not in a policy document.
$1 trillion
Lost every year to depression and anxiety in reduced productivity, worldwide.
World Health Organization, 2019
9% of GDP
The estimated cost of low employee engagement to the world economy.
Gallup, State of the Global Workplace, 2023
33%
Of an employee's annual salary is the average cost of replacing them.
SHRM / industry HR research
Open the app
Our story

How FeelSafeHub actually got here

This was not a straight line, and we think that is worth telling honestly.

December 2024

The idea

Working closely with high performers who had already burned out, one question kept coming back: why does support only start once someone is already broken?

April 2025

Witness AI

The first version was built around an empathetic AI presence meant to sit with people and reflect their emotions back. We built it and tested it. People were not interested in opening up to an AI that way. A clear, useful signal.

Mid 2025

A platform for recovery

We rebuilt it for women who had already reached burnout. Research and real conversations showed that people in crisis want live human contact, not more mediated communication. Another necessary lesson.

Late 2025

The turn toward prevention

The most humane and realistic thing to build was not a cure for burnout, but a way to help people never reach it.

2026

Coaching and platform, together

The two halves of the same idea. Live work with leaders and teams for the moments that need a person in the room, and a daily protocol for every other day of the year.

Get in touch

Let's talk about what your team is carrying

Tell me a little about the situation and I will come back with a concrete suggestion: a session, a team day, a platform walkthrough, or the combination that actually fits.

You can also write directly to milica@feelsafehub.com. I usually reply within one to two business days.

Book a call

"Prevention before the breaking point."

By sending this you agree to the website privacy policy. Your message is delivered via Web3Forms straight to milica@feelsafehub.com.